The online music station Pandora is all about variety, but JPMorgan Chase & Co. is attempting to limit its selection in one area: advertising.
JPMorgan Chase is promoting its upscale Sapphire credit card brand by promising fewer commercial interruptions for Pandora listeners. At least for a day.
Pandora on June 20 unveiled 14 special summer-themed music genre channels beginning June 20, promising no more than one audio commercial interruption per hour, it said in a press release. Regular commercials will resume a day later.
When listeners click on one of the summer music genre stations, Chase's "Seize the Summer With Chase Sapphire" onscreen ad appears, urging consumers to click on a link to tune in to a special Sapphire-themed "Sounds of Summer" variety station.
Additional banner ads appear on the Sapphire-themed summer station reminding consumers they can earn double points on travel and dining with the Chase Sapphire Preferred card.
The promotion is designed to highlight the "unique experiences" Chase touts for Sapphire cardholders, Sean O'Reilly, the card brand's general manager, said in the release.
The promotion runs through Sept. 4.