JPMorgan Chase & Co. is considering rolling out contactless stickers consumers can attach to their mobile phones, CardLine sister publication Cards&Payments has learned. Chase, the largest U.S. issuer of contactless cards, either is conducting an internal sticker trial or has plans to launch one in the coming weeks, sources say. In either case, the stickers would support the bank's blink contactless brand, backed MasterCard's PayPass application, they say. A Chase spokesperson tells Cards&Payments representatives of the bank would not be available this week to comment. Interest is growing among U.S. financial institutions and processors in introducing contactless stickers as a way to ease consumers into mobile payment at the point of sale. Consumers could use the stickers to pay using preregistered payment card information by tapping their phones or other devices, just as they can with contactless cards. Backers hope the stickers generate more excitement for contactless payment among consumers, who generally have not embraced the technology on cards as some issuers had hoped, says Edward Kountz, senior analyst with U.S.-based Forrester Research. However, issuers and the card brands have failed to back up their contactless card launch four years ago with a broad marketing campaign, he adds. In addition, stickers enable banks to offer at least a rudimentary form of mobile payment ahead of the arrival of more-sophisticated Near Field Communication mobile phones, says Kountz. Unlike NFC, the type of passive stickers Chase would be testing offer no direct link to the phone screen, keypad or mobile network. "It's obviously another step forward for mobile payments as a functioning reality in U.S.," Kountz tells Cards&Payments. France-based smart card vendor Oberthur Technologies SA said in May it had received orders for contactless stickers supporting PayPass from at least one large U.S. bankcard issuer, among three banks, though it declined to name them. It was unclear whether Chase was among those banks. Meanwhile, Greenwood Village, Colo.-based bankcard processor First Data Corp. is making a big push behind stickers and expects U.S. merchants to sell its "Go-Tag" sticker this year as an open-loop prepaid product consumers could stick to the back of their phones. First Data also will offer the sticker to banks for their prepaid, debit or credit programs. The processor has an agreement with Visa Inc. that would put Visa's payWave function on the contactless chips in the stickers, although the processor says it will not exclude PayPass from the program.

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