JPMorgan Chase & Co. is adding new dining and travel perks to its Sapphire credit card as it looks to bolster its base of affluent cardholders.

Chase on Aug. 22 launched a television advertisement to promote the perks, showing robots mechanically spray painting various items such as a toothbrush and a toaster and asking viewers to decide if doing so really makes the product better. The ad then tells viewers about Chase Sapphire’s new perks, which include offering two reward points per $1 spent on dining purchases and two points per $1 spent on travel purchases.

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