Comtech M2M, the leading machine-to-machine technology company has
secured a new two year licensing agreement with retail consultants
Henley & Henley to continue to use its groundbreaking wireless retail
communication system to deliver a more environmentally friendly point
of purchase (POP) solution for Nintendo.
Applying the same creativity and imagination as it applies to all its
interactive entertainment, Nintendo is utilising over 500 of Comtech
M2M's innovative wireless digital in-store display units as part of its
multimedia marketing launch for the new Nintendo Wii Fit - the new,
fitness related accessory to its groundbreaking Wii system.
Updated remotely using GPRS (mobile phone technology), the digital
units have been rolled out in ASDA, Game, Gamestation, HMV,
WHSmith,Woolworths, Zavvi and Independent retail outlets across the UK
and Ireland. Replacing the original, poster based units used to promote
the Wii console, the systems comprise an LCD screen displaying
sequences of high-resolution images to give consumers a "visual taster"
of the game as well as an LED countdown timer and ticker incorporating
scrolling product messages.
Controlled centrally from Nintendo's head office, the units are updated
wirelessly with new promotional campaigns within a matter of minutes
using Comtech M2M's extralive software system. This delivers both cost
and environmental benefits by removing the need to produce and install
traditional paper based point of sale material.
Wii Fit launched in April is the 31st Nintendo campaign that has used
Comtech M2M's unique wireless digital signage technology in the last 20
months, following use of the system to support the original launch of
the Wii console in 2006.
Sean Keenan, Managing Director of Comtech M2M said: "With over 50% of
the GBP1.1 billion spent on the UK's point of sale being wasted,
retailers are facing increased demands from consumers to deliver
environmentally friendly in-store promotions. The system we offer has
been such a success with Henley & Henley on the Nintendo campaigns
because it not only offers state of the art digital signage
communications but the system also carries some green benefits' saving
on the production, delivery and waste of traditional paper based
material for each new campaign.
"With over 30 campaigns for Nintendo now under our belt we are
delighted that the new agreement will give us scope to now build on the
success of the campaigns delivered to date."
Stephen Henley, Managing Director at Bristol based Henley & Henley
said: "The technology enables Nintendo to be at the cutting edge of
In-Store display. The response has been sensational from both retailers
and consumers alike. The units are updated in a matter of minutes with
the latest campaign or special promotion. And targeted to all stores or
tactically to individual ones"
"We now know the use of wireless media offers advertisers a
cost-effective way of deliveringcampaigns with minimal wastage, while
still generating excellent stand out. Using the digital display units
has been the ideal solution to the brand's values and message
objectives. Without being intrusive, but still needing the impact on
delivery, the displays work to capture consumers in the right mindset
and importantly in an environment fitting to the message."
Notes to Editors:
--Comtech M2M is a global leader in machine to machine technology
--With 40 employees, the Bolton-based company has grown to become one
of the world's leading experts in machine to machine technology and has
introduced systems to major brands including Camelot/National Lottery,
London's Evening Standard, Newsquest and Nintendo..
Henley & Henley
--Henley & Henley are retail consultants based in Bristol
--An independent team managing retail solutions, marketing,
advertising, POP, sponsorship and exhibitions
--Also preparing POP audits and Client satisfaction surveys
CONTACT: Tara Wright / Louise Vaughan, Acceleris Marketing
Tel: +44 (0)845 456 7251
Stephen Henley, Henley & Henley
Tel: +44 (0) 1275 462 866
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
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