Consumers trust PayPal Inc. about as much or more than well-established payment networks such as Visa Inc. or MasterCard Worldwide when it comes to emerging mobile payments, but they place the most trust in their bank, new survey data suggest.

That is good news for banks, which ought to capitalize on their advantage with strategic-marketing initiatives to further entrench consumers’ trust in emerging mobile payments, advises Market Strategies International, which released the survey results Feb. 13.

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