In the report "Consumer Survey on Data Breach Notification" released today, Pleasanton, Calif.-based Javelin analyzed the effect data breaches had on loyalty and trust of 400 affected consumers. The survey report notes that since January 2005, breaches have compromised the account information of some 35 million Americans. According to the report, security breaches caused 55% of victims to trust the breached organization less with their account information, and 30% said they would never again purchase goods or services from the affected organization. Some 33% of those surveyed said they closed their accounts after the breach, and 29% said they would not maintain a relationship with the breached organization in the future. Asked what type of identity-protection service they would prefer an affected company offer after a security breach, 56% cited a service that prevents fraud, 20% cited a service that detects fraudulent activity within their accounts and 19% cited assistance in resolving fraud. Javelin's researchers conclude that companies whose data has been compromised should offer victims enhanced fraud-prevention services immediately following a breach. They suggest selecting a service "that is convenient and easy for the breach victim, in terms of enrollment and use, and provides greater emphasis on effectively preventing new-accounts fraud." Javelin conducted the online survey in May.

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