The promise of faster EMV technology is a welcome reprieve for many ISOs who have grown weary of listening to merchants gripe about the snail's pace of chip card transactions. That reprieve, however, may not be so quick in coming.

All four major card brands have announced quick chip initiatives, starting with Visa and Mastercard in April, followed by American Express and Discover in June. But getting the faster technology to market is proving to be a long process.

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