Business Editors
     MINNEAPOLIS--(BUSINESS WIRE)--July 24, 2008--Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it signed an e-commerce agreement with Shure Incorporated, a world-leading manufacturer of microphones, earphones and audio electronics. Digital River recently designed and launched a new online store located at www.shure.com to support the marketing and sales of Shure’s consumer and professional audio equipment in the United States.
     â€œWe are in business to help our clients navigate and manage the complexities involved in running their e-commerce operations,” said Don Peterson, Digital River’s senior vice president of global client development. “Leading electronics manufacturers like Shure continue to rely on our global e-commerce expertise and comprehensive solution to create seamless online shopping experiences for their customers and help grow their businesses.”
     To help Shure expand its online business for its growing personal listening and accessory product lines, Digital River is providing end-to-end e-commerce services. For the new store, Digital River is managing online store orders, physical product fulfillment, fraud prevention screening and 24X7 customer service. Digital River also will provide online marketing tools to help Shure implement marketing programs and online product promotions designed to convert traffic into sales and build customer loyalty.
     â€œWe selected Digital River as our e-commerce partner because of its global experience and demonstrated success working in online markets,” said Mark Karnes, executive director of global marketing. “The company’s scalable systems and e-marketing expertise and services not only met our technology requirements, but also will provide an important foundation for driving future growth for our business.”
     About Shure Incorporated
     Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
     Shure Incorporated corporate headquarters is located in Niles, Ill., in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.
     About Digital River, Inc.
     Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
     Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
     Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
    Digital River, Inc.Media Contact:Kristin McKenzie, 952-253-8395Public Relations Managerpublicrelations@digitalriver.comorInvestor Relations Contact:Ed Merritt, 952-540-3362Vice President, Investor Relationsinvestorrelations@digitalriver.com
    State Keywords: MinnesotaIndustry Keywords: Technology; Consumer Electronics; Online Retail; Software; RetailSource: Digital River, Inc.


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