Business Editors/Sports Editors/Retail Writers/Internet Writers
     PLANTATION, Fla.--(BUSINESS WIRE)--July 23, 2008--Dreams, Inc., (AMEX:DRJ), a vertically integrated leader in the licensed sports products industry, announced today that its syndicated services division, Dreams Retail Solutions (DRS), has met with strong market response since its launch just seven months ago.
     Spearheaded by former MLB Sales & Marketing Director Jon Steinberg, Dreams Retail Solutions has rapidly built a clientele representing almost every sector of the sports industry, including newspapers, radio stations, sports information websites, sports hobby publishers, and apparel manufacturers.
     Offering a proven range of services that includes managed hosting, custom site design and development, customer service, order fulfillment, purchasing, inventory management, marketing, merchandising, and analytics and reporting, DRS has gained traction with several major industry players.
     The prime example is Majestic Athletic, the official licensee of on-field apparel for Major League Baseball, for which DRS created and operates the Majestic Clubhouse Store.
     Regarding his choice of DRS as Majestic’s provider of syndication services, Matthew Hoffman, Vice President-Major League Baseball Brands for Majestic Athletic, had this to say: “Majestic Athletic was impressed with Dreams Retail Solutions’ comprehensive approach to developing our online shop and their total focus on the needs of our brand and our Majestic consumers.”
     Other beneficiaries of DRS services include the Baltimore Sun, Pro Football Weekly, the Sporting News, Beckett, Tuff Stuff, and WBBM Bears Radio.
     Dreams Retail Solutions draws on a complete spectrum of competencies it developed to support its flagship retail brand, FansEdge ®. “We’re now applying the lessons we learned while building FansEdge into the 23rdfastest growing e-retailer among retail chains,”said Dreams Retail president and FansEdge founder Kevin Bates, citing the ranking given FansEdge by the Internet Retailer 2008 Top 500 Guide. “The industry has responded as we believed they would, quickly recognizing how DRS can help them generate more revenue and enhance their customers’ online shopping experience.”
     DRS is now positioned to benefit any sports-oriented company looking to launch an e-commerce presence on the Internet or replace an existing online fan shop with a comprehensive, scalable e-commerce platform. For those interested in learning more, please contact Jon Steinberg at jsteinberg@dreamscorp.com.
     DREAMS, INC. trades under the ticker symbol: AMEX:DRJ.
     www.dreamscorp.com
     Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company’s business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer’s desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.
    Dreams, Inc., PlantationInvestor Relations:David M. Greene, Senior Vice-President, 954-377-0002Fax: 954-475-8785dgreene@dreamscorp.comorPublic Relations:Boardroom CommunicationsJennifer Clarin or Caren Berg, 954-370-8999Fax: 954-370-8892jclarin@boardroompr.com
    State Keywords: Florida; IndianaIndustry Keywords: Licensing (Sports); Catalog; Other Sports; Technology; Luxury; Online Retail; Data Management; Supply Chain Management; Internet; Software; Other Technology; Security; Retail; Fashion; Specialty; Other Retail; SportsSource: Dreams, Inc.


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