The U.S. is a long way from widespread adoption of EMV, but security analysts say the boom in online shopping—plus a surge in consumers' use of mobile devices for holiday purchases—will make it easier for fraudsters to hide their moves as they redirect their efforts from retail to online channels.

E-commerce will drive about 17% of all retail sales during the last two months of 2015, up 6% to 8% over last year, according to the National Retail Federation. And e-commerce fraud rates will rise accordingly during the holidays, creating a convenient opportunity for fraudsters to rework their strategies around the new protections chip cards have introduced, said Cherian Abraham, mobile payments and banking adviser at Experian.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry