Emirates NBD, the largest banking group in the Middle East in terms of assets, on July 4 announced a promotion designed to encourage customers to use their debit cards more overseas instead of cash.

Under the promotion, the bank’s debit cardholders from July 1 to Aug. 31 are eligible for daily cash-back rewards of up to 4,000 dirham (US$1,089 or 869 euros). on every foreign purchase worth 200 dirham or more or ATM cash withdrawal initiated outside the United Arab Emirates. At the end of the promotion, cardholders also will be eligible for a final-prize drawing to win 50,000 dirham.

The issuer’s cards are supported by Visa Inc.

“Customers are often unaware of the considerable security and convenience benefits of using debit cards to pay for their purchases. They have traditionally carried cash while traveling or have only used their debit cards for withdrawing cash from ATMs,” says R. Sivaram, Emirates NBD senior vice president, cards business head. “This new initiative is designed to spread awareness that debit cards are accepted internationally and are one of the safest ways to make payments whilst traveling.”



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