The switch from magnetic stripe cards to EMV in the U.S. appears unlikely to create a surge in demand for EMV-capable terminals, but the changeover still offers opportunity for the acquiring industry.

ISOs and agents can seize the changeover as a time to engage with their customers and offer value-added services, especially those related to device updates, staff training and customer loyalty offers, sources say. Those services can, in turn, improve ISOs’ bottom lines.

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