ERN is launching a product that attempts to meld issuer and retailer spending details to produce real-time offers at the point of sale.  It faces plenty of competition in its efforts to bring granularity to marketing. 

ERN, a data management company led by former Royal Bank of Scotland IT exec Dan Brassington, early this week plans to launch a new data platform called Looop, designed to provide banks and merchants a detailed and real-time view of purchases.

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