Esso gas stations in Canada have launched the Speedpass+ mobile payment app through Imperial Oil, giving motorists the option to pay for gas through their smartphones.

The Speedpass+ mobile app has been in operation in the U.S. for about four years through Imperial parent company ExxonMobil, which added Apple Pay acceptance to complement Speedpass+ a year ago.

Consumers in the U.S. have also had the option to use a Speedpass+ key tag for contactless payments at the pump, a method also linked to the company's participation in the multi-merchant Plenti loyalty program.

Esso sign
Bloomberg News

Users can link the app to major credit cards, the Esso branded Visa card or Esso gift cards. Users also earn loyalty points to redeem toward Esso gas in the future.

“Imperial is dedicated to making the fueling experience convenient and rewarding for customers across Canada,” Andrew Mackay, retail fuels manager at Imperial, said in a March 23 press release.

“With the national roll out of the Speedpass+ app, Imperial is the first major fuels retailer in Canada to offer a fast, easy and secure mobile payment option," Mackay added.

Esso customers using Speedpass+ open the app, pick "Pay for Fuel," authorize a pump and pay for the fuel amount through the app, rather than waving or tapping the phone on a reader at the pump.

“This combination distinguishes the Speedpass+ app as the next generation of customer payment and loyalty programming for the Canadian retail fuel industry,” Mackay said.

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