The timing couldn’t be better for the new advisory board of the Payment Card Industry Security Standards Council to include several European voices.

With the U.S. continuing its migration toward EMV smart card technology, European board members bring a lot of experience with chip-based transactions to the discussion tables, says Jeremy King, European director of the PCI Security Standards Council.

“The European representatives bring the experience of a mature EMV environment and the challenges in card-not-present transactions,” King says. “And, at the same time, they help spread the word throughout Europe of the benefits of PCI compliance.”

The PCI council, advisory board and participants develop global payment card security standards on behalf of the major card brands.

The council announced May 16 that its 690 participating organizations have completed election of the new advisory board members, who will take their positions next month.

It will be critical for the PCI council and its participants to hear how European payments companies have deployed new technologies, King says. “It is different to introduce a new technology in an EMV environment compared to a mag-stripe environment [in the U.S.],” he adds.

The PCI council has established a good relationship with the European Payments Council regarding communication about the ongoing Single Euro Payments Area initiative in Europe and how the PCI standards will fit in, King says.

“They have a good recognition of PCI and it makes our council more transparent in Europe as they continue to develop SEPA,” King says.

The SEPA initiative essentially seeks to make cross-border transactions between European countries as seamless as transactions in the U.S. between different states, King says.

“Payments systems developed in European countries are very different from each other, and we always work to accommodate PCI with the different ways they’ve done things,” King says.

PCI is in no way competing against SEPA standards, but the council has to work with European organizations to determine how PCI will fit in as various new standards are adopted, King says.

Those with European ties either joining the PCI advisory board or staying on for a new two-year term include Phil Jones, payment security strategy manager for Barclaycard; Philip Morton, information security and compliance manager for British Airways PLC; Pierre Chassigneux, chief risk and audit officer for Cartes Bancaires; Rodney Farmer, president of Global Payments Europe; and Eric Brier, chief security officer for Ingenico SA.

Ugo Bechis, chairman of EPC Cards Working Group, will represent the European Payments Council on the new board.

The U.S. is one of the last developed countries to convert to the EMV smart card technology as a way to deter fraudulent transactions or card data theft at a point of sale or ATM, but King says that could ultimately be beneficial.

“The good news is that the U.S. should benefit from all of the learning that took place in other countries,” he says.

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