Tech-savvy smartphone owners are well aware of mobile wallets—they’re just not eager to use them.

About 41% of smartphone owners said they were unlikely to use a mobile wallet app and 39% claimed to be neutral about the technology, according to a recent survey of 3,013 cardholders by Phoenix Marketing International. Only 20% showed significant interest.

If smartphone users are generally indifferent to mobile wallets, it’s not because they’re uninformed: 70% said were aware of them.

Non-smartphone owners were even less inspired by mobile wallets, with 62% reporting that they would be unlikely to use them.

The survey asked all respondents to imagine the conditions under which they would use a mobile wallet. In that case, 49% insisted on using PIN-based authentication rather than Near Field Communication chips or QR codes.

“Although the market is in early stages of development, consumers clearly prefer to enter a PIN at the merchant terminal or on their smartphone,” Greg Weed, director of card research at Phoenix, says in a press release.  “Overall, cardholders preferred PIN over NFC and QR codes by a 3 to 1 margin, likely due to greater familiarity with PIN technology.”

Cardholders also stuck with the familiar when asked about their preferred mobile wallet providers. “Nearly three-fourths (72%) of likely users would consider a mobile wallet from a bank, but about 40% would also consider Amazon or PayPal,” Weed says in the release.

Phoenix conducted the survey in the second quarter of 2013.

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