Experian launched Precise ID Personal Protection Alerts, a service designed to help people know which businesses are checking out their personal information to authenticate transactions. The alerts are aimed at reducing the risk of identity fraud.

The service, announced late Wednesday, sends notifications to consumers whenever their identity has been verified across the Experian identity services product line. Consumers can respond to the notifications and are directed to reconciliation services in cases of potential fraud, said the company.

Alerts can be sent via SMS, mobile app, email or web applications. The content of the alerts will include: inquiry information, transaction details and client provider fraud contact information.

"As online and mobile transactions continue to explode, consumers want to be alerted not only to inquiries to their credit profile, but also to any use of their personal information in non-face-to-face transactions," said Keir Breitenfeld, vice president of fraud and identity solutions of Experian's Decision Analytics, in a press release.

The new service is available to Experian's direct-to-consumer companies.


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