Expresscoin is launching a digital currency purchasing platform that the company says will offer the "personal customer service" that has been missing from the Bitcoin environment.

"We spend more time and effort on customer support and have a full team dedicated to making sure the customer experience we provide is the most proactive and efficient experience available," says Will Wheeler, co-founder and CEO of Expresscoin, in a June 11 press release. Expresscoin was previously called Cash Into Coins.

Based in the U.S., Expresscoin allows consumers to buy and sell Bitcoin, Litecoin and Dogecoin through money orders, cash (via a partner's ATMs and agent locations), wire transfers and personal checks. Users can also purchase digital currency with another digital wallet, and the purchased currency can be deposited into a wallet of the user's choice. Expresscoin works with BECU to handle wire transfers.

"We believe that by simplifying the user experience and providing more quality customer support, we can help get the mainstream consumer more interested in not just Bitcoin, but all digital currencies," says Joe Hsieh, co-founder of Expresscoin, in the release.

Hsieh was the chief operating officer at Sometrics, an in-game payments provider that helped gaming publishers monetize virtual currency. Sometrics was acquired by American Express in September 2011 to integrate into the Serve prepaid platform.

The Expresscoin platform also includes a dashboard that lets consumers track their cryptocurrency balances and transactions.

Expresscoin, which was founded in 2012, is registered under the Financial Crimes Enforcement Network (Fincen) as a money services business. In its first year, the company facilitated more than $15 million in transactions with close to 20,000 active users.

Many Bitcoin companies have adapted products and services from the traditional payments arena to bring into the ecosystem. Several Bitcoin wallet providers, including Ciphrex, BitGo and Armory, added multi-signature services to secure user transactions.

And more recently, Bitcoin startups such as Xapo, FreshPay and Coinkite have been experimenting with creating Bitcoin debit cards.

Circle, another Bitcoin startup, is also betting big on customer service with its plan to offer phone support.

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