Hoping to improve on its new-user sign-up total a year ago, Exxon Mobil Corp. this year is adding a month to a promotion that gives Speedpass users 15 cents off each gallon of gas they buy.

Some 134,000 Speedpass users last May registered for the first 15-cents-off Speedpass promotion, which also added 36,000 new Speedpass users, ExxonMobil spokesperson Claire Hassett tells PaymentsSource. That promotion provided the discount offer for 30 days after enrolling; this year’s will provide it for 60 days after registering.

“Because this year’s campaign builds on last year’s, and because we are extending it for one month, we hope to enroll more customers than last year,” says Hassett, who declined to provide a target number.

Speedpass users must register online for the promotion, which began March 2, until May 31. Consumers wanting a Speedpass can sign up for free at Speedpass.com. Whenever existing or new members sign up for the promotion, Hassett says, they then earn the 15 cents off per gallon for 60 days or 100 gallons, whichever comes first.

ExxonMobil will send a lump-sum rebate to the credit or debit account linked to the Speedpass device once the participant reaches 100 gallons or 60 days after sign-up.

Each Speedpass tag has a built-in chip and radio frequency antenna that lets it communicate with Speedpass readers at gasoline pumps, convenience-store terminals, and car wash kiosks at Exxon and Mobil stations. A wave of the tag in front of the reader begins the automatic transmission of a unique identification and security code to the Speedpass payment system, which instantly processes the payment using the linked credit or debit card.

Speedpass does not store card information, preferences and personal details.

For competitive reasons, ExxonMobil cannot speculate on future plans for Speedpass, but Hassett says that while “we are not currently involved with (mobile Near Field Communication payments), as with any new payment type we will evaluate it for its safety, security and viability.”

Hassett also says ExxonMobil is “evaluating mobile phone options for Speedpass” but could provide no further details.

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