EZ-Link ties fitness wearables to transit payments in Singapore
EZ-Link, the Singaporean transit and payment card issuer, has launched a line of fitness wearables with embedded payments.
EZ-Link is contactless smart card and technology company whose products are used for public transportation payments in Singapore, where contactless mobile payments are starting to take hold. The trackers, from Watchdata and Garmin, carry the EZ-Link Cepas purse for contactless payments on public transit and at more than 30,000 acceptance points in the country.
"Our vision for EZ-Link Wearables is to give our users new possibilities and freedom, by blending an essential part of their daily journeys – ez-link with different aspects of their lives," said Nicholas Lee, chief executive of EZ-Link, in a Jan. 19 news release. "We are excited… to be at the core of a wearable revolution for Singapore and the limitless possibilities we can bring to consumers in the future.”
Garmin was part of a similar initiative last year, in which it integrated contactless chip into the vívosmart HR band in Taiwan, allowing consumers to pay for transportation with the I-Pass electronic wallet stored within the chip.