Seamless' international expansion plans have gotten a boost via a deal with the Finnish sporting goods chain store Top-Sport.

Top-Sport plans to adopt the SEQR mobile payment solution in its 24 stores this fall, followed by the retailer's online web shop. 

Consumers pay with SEQR by using a smartphone camera to scan a QR code displayed at the point of sale, then confirm the purchase amount by entering a PIN in the SEQR app, a model that's designed to minimize hardware upgrades for merchants.

SEQR is an alternative to card networks, since it usually transfers the payments from the consumer's bank account directly to the merchant's bank account.

"In addition to creating a new way of communicating with customers, SEQR's payment solution provides a real opportunity to lower transaction costs," says Peter Fredell, chief executive of the Sweden-based Seamless, in a July 4 press release. "Through SEQR, the merchants are able to bypass the transaction fees that the banks and card providers require."

The hamburger chain Hesburger was the first Finland business to introduce SEQR to its customers.

SEQR is offered in 30 countries, and accepts more than 3.1 billion transactions annually.

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