Consumer adoption likely will determine whether First Data Corp.’s decision to support Acculynk Inc.’s PaySecure Internet PIN-debit product benefits the processor’s merchant partners that decide to offer the online checkout payment option, observers say.

First Data announced Feb. 14 that, effective immediately, it will give its merchant-processing customers the option to activate PaySecure, which enables consumers to use PIN-debit cards to make purchases online when merchants integrate the software into their checkout process. First Data has some 85,000 e-commerce customers. Acculynk also offers an option for merchants to integrate PaySecure into their mobile application’s checkout process (see story).

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