Today, many gas stations add a fee when motorists pay for fuel with a plastic card. Royal Dutch Shell PLC is ramping up promotion on an alternative: pay with the decoupled debit card it introduced in 2009 and save two cents a gallon.

Shell was among the first major oil retailers to use First Data's Telecheck system to allow customers to save money by paying with a card that withdraws funds from a linked checking account via automated clearing house transfer.

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