FIS, Excentus team for Shell fuel rewards

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FIS is collaborating with Dallas-based loyalty marketing firm Excentus to extend FIS’s consumer loyalty program to 13,400 U.S. Shell fuel stations.

The integration will enable customers using payment cards connected to FIS’s rewards program to earn and redeem rewards on Shell fuel purchases through a mobile app, according to a Wednesday press release.

More than 23 million consumers are eligible to participate in FIS’s rewards program by enrolling payment cards, the release said.

“With a single swipe of a payment card, FIS loyalty program customers will be able to turn their points into savings on Shell fuel,” said Brian Jefferson, Excentus’s senior vice president of business development, in the release.

PDI Software, which specializes in building loyalty programs for convenience stores and other retailer channels, recently acquired Excentus, the release noted.

FIS launched its POS rewards program in the fall of 2016 after a pilot with 7,000 U.S. BP fuel stations, giving consumers 50 cents off each gallon of gas purchased with an enrolled payment card.

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