Fiserv Inc. is adding Cardlytics Inc.’s merchant-funded rewards program to its menu of online-banking services alongside Fiserv’s own UChoose Rewards credit and debit rewards program, the technology company announced April 4.

Brookfield, Wis.-based Fiserv says it has integrated Cardlytics’ rewards program into its own Corillian Online service for financial institutions, which may opt to offer it to their customers with both checking and card accounts.

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