Kathy Herziger-Snider is the new vice president of channel management for Fiserv's Card Services division.
Most recently, Herziger-Snider was vice president of product development at COOP Financial Services, which provides technology and other shared services for credit unions. At COOP, her responsibilities included the technical integration of mature and emerging products into credit union business strategies. She has also served in director-level positions at FIS and U.S. Processing.
In her new role, Herziger-Snider will develop strategy for Fiserv's card products, with a specific focus on the credit union segment.
"The credit union market continues to be an important focus for us," said Jayne Berthelsen, Fiserv's senior vice president of channel management for card services, in a release. "Kathy will lead our card processing expansion efforts to include the retention and expansion of existing relationships, and she is a recognized and seasoned industry professional in the credit union space."