Flipkart Payment Gateway Services has launched a consumer-facing version of PayZippy, allowing shoppers in India to make secure online transactions with numerous merchants.

The Bangalore-based e-commerce business launched PayZippy in July as a business-to-business payment gateway, with plans to expand it to consumers in its next phase.

Users store their card information with PayZippy and use it for later online payments on the sites of Flipkart partner merchants, the company states in a press release.

PayZippy assures security and privacy of card details and provides PCI-compliant software for merchants, Flipkart says.

Various merchants will provide special offers such as cash back, discounts or gift vouchers to Flipkart users during the launch period, the company says.

"We are constantly focusing on ways to make the online experience a better one for the customer," Mekin Maheswari, head of payments and digital media, states in the press release.

PayZippy halves the time it takes for a consumer to make an online payment, Maheswari adds. "We are expecting at least 150,000 customers to sign up for this service within the first month and our target is to get 1 million customers by next June."

Snapdeal, another Indian e-commerce site, also launched a payment gateway this week. EBay Inc. is an investor in Snapdeal and the companies cross-promote products.

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