Flipkart has expanded its e-commerce business in India by adding PayZippy, its own payment gateway software for merchants.
Currently, PayZippy enables card acceptance for the websites and mobile sites of Indian merchants.
Eventually, the more "customer-centric" software will emphasize convenience for customers using those sites, Flipkart states in a July 4 press release.
The initial launch of the B2B PayZippy is a precursor for a larger consumer-facing product that will be geared towards making payments "a smooth, trustworthy and convenient experience for consumers" across online merchants, the Bangalore-based company states in the release.
Flipkart will offer the payment gateway through a new registered company, Flipkart Payment Gateway Services Pvt Ltd. Its software complies with the Payment Card Industry data security standards, Flipkart says.
"We were always looking to build solutions that could empower the whole ecosystem and not just Flipkart," Sachin Bansal, co-founder and CEO of Flipkart.com, states in the release.
"This is an exciting beginning," Bansal says. "PayZippy aims to partner with 2,000 merchants by March 2014."
Bansal and his brother Binny Bansal previously worked for Amazon.com before founding Flipkart in 2007.