Issuers and merchants have heard the card brands’ pitch that without EMV smart card adoption in the U.S., fraudsters will flock to this country because it will become a weak link in the data security chain.

What issuing banks may not have heard as often is that even if most issuers meet the card brands’ EMV migration deadline of October, 2015 for smart card preparedness, fraudsters will focus attacks on a “honey pot” of issuers lagging behind.

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