Mobile payments company Fortumo is adding technology that allows Chinese software developers to expand overseas.
Called Fortumo Expand, the program is free and is open to any Android, Windows Phone or Windows 8 developer in China.
Fortumo provides a mobile payments system that's accessible in 80 countries, and the company is also adding free testing for a developer's first app; bi-monthly reports on the fastest growing markets for mobile payments, including data on payment behavior and strategies for each market; help in publishing Android apps in various app stores; promotion support; and free advertising for Windows developers. Fortumo entered a development partnership with Microsoft earlier this year.
"Fortumo has been working closely with Chinese developers and we see that they build great apps which have strong revenue potential in other markets. However, going overseas is often a challenge due to not knowing the local market conditions and which partners to work with. Our goal is to provide a one-stop solution for these challenges," said Martti Mustila, head of developer programs for Fortumo, in a blog post.
Fortumo's international expansion strategy also includes mobile payment partnerships with major European telecom companies such as Telefonica and Telenor.