Video games have long been supportive of new payment systems, in part because many games cater to an audience that may be too young to have a traditional bank account or credit card. But can gamers also be a good target market for financing?

The Austin, Texas-based retail credit company NewComLink is extending its platform to Sony to approach young consumers who want to buy a PlayStation 4, Sony's flagship gaming system. The purchase also includes a two-year subscription to PlayStation Plus, a service that provides a new selection of free games each month as digital downloads and discounts on full-priced games.

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