German consumers buying goods and services online will pay with something other than a credit card for about 66% of such purchases, according to a report released Wednesday by Germany-based acquirer and payment-services firm Pago eTransaction Services GmbH. By contrast, consumers from other regions around the world use credit cards for 90% of online purchases. Pago based the report on analyses of some 30 million purchases the company processed between October 2006 and September 2007. The report also shows how much better British online merchants are than their counterparts in other countries in attracting international customers. British online merchants attract about 55% of their customers from outside the United Kingdom. One-third of those non-British consumers come from outside Europe, Pago says. By contrast, German online merchants see fewer than 5% of online purchases from customers outside Germany. Of those international customers, 0.8% come from outside Europe. "This could be a result of the language barrier," Pago says in a news release, noting that English is "understood by a majority of e-commerce consumers." Consumers in Germany and the UK show the most enthusiasm for online shopping, followed by those in France and Ireland, the report says.
Authoritative analysis and perspective for every segment of the payments industry
Authoritative analysis and perspective for every segment of the industry
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