At a time when every prepaid card seems to have a celebrity's face attached to it, is looking to add a personality to its own lineup — and it's looking at a finance star, not a pop star.

To this end, the Pittsburgh-based online gift card vendor has purchased, a Web-based guide to gift cards. As part of its acquisition, is adding Shelley Hunter, the founder of, to its staff as content manager, responsible for all brand content.

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