Giftcards.com Friday announced the launch of its first Apple Inc. iPhone application. The free application enables consumers to activate Visa-branded prepaid cards or check the balances in their card accounts.

“We are exploring the iPhone app space to see if there are legs for our service,” Jason Wolfe, GiftCards.com CEO, tells PaymentsSource.

Users also may use the application to view the discounted merchant gift cards available for sale at GiftCards.com, but they cannot check their balances in those card accounts. Later this year, consumers will be able to use the application to purchase the discounted merchant gift cards from the site, Wolfe reveals.

GiftCard.com’s Swap-a-Gift service also is available through the application. The service enables consumers to redeem merchant gift cards for cash at the point of sale. The application uses a ZIP code and global positioning system technology to locate participating merchants.

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