The web hosting company GoDaddy has streamlined the checkout process for small business customers using its Online Store services, including adding Apple Pay to speed mobile e-commerce transactions.

The Scottsdale, Ariz.-based provider of web and e-commerce services recently introduced several checkout features to customers who use its cloud-based web commerce platform through an integration with Stripe, GoDaddy said in a recent press release.

One reason for the upgrade is that GoDaddy's data shows about 60% of all traffic on small-business websites hosted by GoDaddy comes from mobile devices, the company said.

IMAGE: Bloomberg News

“Mobile shopping is driving e-commerce activity and simplifying the consumer purchase experience with things like Apple Pay is a big advantage for small businesses,” said Greg Goldfarb, GoDaddy’s vice president of commerce and email marketing. “We’ve removed friction for buyers so they can just tap and pay, and provided businesses with easier ways to reach customers with compelling content.”

Stripe sees growing demand for Apple Pay among e-commerce operators of all sizes.

“More and more online commerce in the U.S. now happens on mobile devices, and Apple Pay is a rapidly growing portion of those purchases,” said Cristina Cordova, head of business development at San Francisco-based Stripe. “We’ve already seen other major platforms significantly increase their conversion rates by enabling Apple Pay, and we’re excited to extend this to GoDaddy users around the world.”

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