GoDaddy is partnering with online payments provider Stripe to entice small businesses to embrace e-commerce by adding faster credit approval and card acceptance.

The partnership is designed to eliminate the numerous steps and long waiting periods small businesses endure when attempting to accept credit card payments online, the Scottsdale, Ariz.-based GoDaddy said in an Oct. 3 press release.

The GoDaddy Online Store with Stripe will launch this fall for customers in the U.S., U.K., Ireland, Australia and Canada. Stripe will determine instant credit approval for businesses using the GoDaddy Online Store.

“You shouldn’t have to be a large enterprise to have a sophisticated payment infrastructure,” Stripe president and co-founder John Collison said in the release. “We’re excited to be working with GoDaddy to deliver an elegant and simple way for small businesses to accept payments instantly.”

Small businesses have traditionally lagged in embracing new technology, though a number of payment and technology companies have recently targeted the segment with lower cost alternatives.

Stripe has also been active of late. Last month, Stripe announced it would provide the technology for the "buy button" for the Twitter mobile app, and for Facebook, which is testing for its in-app payments vehicle.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry