Seeking to help its clients benefit from consumers who increasingly shop online or through mobile devices, GoDaddy Operating Co. LLC has launched its online store product for small businesses.

GoDaddy Online Store is part of the Scottsdale, Ariz.-based online domain registrar's strategy to allow merchants to expand their business with an e-commerce presence.

The product helps small businesses with any level of online experience build a customized Web store, GoDaddy said in a Nov. 6 press release.

GoDaddy handles all of the site construction and coding, while the merchant supplies store name, product descriptions and price points.

The built-in processing tool allows merchants to accept payments from multiple sources, including PayPal and all major credit cards, GoDaddy said.

“Over one million small business owners want to build an e-commerce site every year, but don’t always have affordable, easy-to-use and effective tools,” Raj Mukherjee, GoDaddy's general manager of presence and commerce, stated in the release.

GoDaddy Online Store represents an "easy, intuitive solution, giving customers a professional-looking e-commerce website that takes the guesswork out of running a small business online,” Mukherjee added.

In preparing products for e-commerce and payment acceptance, GoDaddy expanded a partnership with online payments provider Stripe last month to establish faster credit approval and card acceptance for its clients.

In late June, GoDaddy began offering Get Paid, on online and mobile payment service established through technology from PayPal, Dwolla and Stripe. The system allows GoDaddy merchants to accept credit and debit cards, PayPal transfers and eChecks. Merchants accept payments through PayPal's mobile card reader.

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