Google Inc., citing a maturing e-commerce market, is telling merchants it will end support for its digital goods application programming interface. As such, they need to find another processor soon.

Many other alternative payment technologies have surfaced in e-commerce since Google launched its wallet API for digital goods in 2012, the company stated on its website.

Because Google does not intend to "proactively" notify Google Wallet users, the company is asking merchants to remove the wallet integration before March 2, 2015 and make the transition to another provider.

Developers who sell apps on the Google Play Store or process in-app payments through Google Wallet will continue to have Google support and access to the Google Wallet Merchant Center, the company said.

Wallet users attempting to purchase digital goods on websites after March 2 will receive "404 errors" upon checking out, Google said.

Content providers will no longer have the ability to process recurring subscriptions through Google Wallet for digital goods.

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