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Online payment gateway GoToBilling Inc. has a new reseller program that it hopes will attract more ISOs and, subsequently, more merchants, the Bozeman, Mont.-based company says.

Launched earlier this month, the revised reseller program has GoToBilling stepping away from direct interaction with merchants unless the ISO sanctions it, Linda Johnson, GoToBilling director of business development, tells ISO&Agent Weekly.

“We do what we do best–focus on the gateway and let the reseller adopt it and let them have control,” Johnson says.

The program features a $10-per-month buy rate plus a 5-cents-per-transaction fee. ISOs are free to sell the gateway service at any amount above those rates, Johnson says. ISOs may rebrand the gateway with their logos, she says.

“There are no set up fees nor are there any add-on fees for our standard enhancement modules,” she says. The modules include services for managing recurring billing, online bill payment, electronic gift and loyalty programs, and integration with QuickBooks accounting software.

GoToBilling provides only gateway-related services, Johnson says. The company previously offered payment card and automated clearinghouse processing. GoToBilling hopes the change will encourage its resellers to with their existing processors and the gateway, Johnson notes.

“One of the fundamental benefits of the GoToBilling gateway is that it connects to most credit card and ACH processors in the U.S., meaning that merchants can change processors without having to change their payment gateway or change gateways without having to change their processors,” Johnson says.

Other changes include a set-up system for online merchant accounts the ISO or the merchant can complete. A reseller can provide a special code to the merchant, which when entered into GoToBilling’s merchant account set-up site populates the account with the ISO-specific pricing and other data, Johnson says.

Once the merchant is using the gateway, its costs are deducted via ACH transactions, and GoToBilling pays the ISO its commission via ACH, she says.

 

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