Kenosia Corporation announced that Johnson
O'Hare, the leading independent sales and marketing organization on the
East Coast, has selected the company's DataAlchemy
software solution to help analyze its wealth of direct retail and
syndicated data.
     "Kenosia is very proud to have Johnson O'Hare as a new client of
DataAlchemy," said John Boccuzzi, Jr., CEO Kenosia Corporation. "Their
passion for delivering the best in quality service to their clients is
impressive and something we also strive for. This year DataAlchemy is
celebrating its 10 year anniversary and we are very proud of the over 1,000
analysts and over 25,000 sales people that use our solution each day to
improve their business and bottom line."
     "The DataAlchemy solution was able to demonstrate the ability to more
efficiently collect, manage and present our data to deliver specific market
insights to our employees and customers in a timely manner," said Jim
Hickey, Vice President Category Management. "Additionally we needed to find
a solution that would require minimal IT resources (if any) and provide
flexibility to work in an un-tethered environment."
     "I have followed the growth of Kenosia Corporation for several years and
the DataAlchemy tool was the absolute winner in meeting our company
objectives which were based on understanding our interest to significantly
improve reporting capabilities, including a user friendly interface to
support our sales teams, and ease of implementation for the selected
technology solution," said Mike O'Connell EVP Marketing Services, Johnson
O'Hare. "By utilizing DataAlchemy we will be able to improve the quality
and effectiveness of our analytics as we add value to the relationships
with our principals and customers."
     "A significant factor in implementing DataAlchemy was its ability to
generate unique reports based on a specific individual or retailers' needs.
DataAlchemy is a flexible tool that allows one to create new structures
very easily based on specific end-user requirements. Reports that used to
take us weeks to build can now be built and distributed to the field within
hours. This is a significant benefit as we can now spend more time
analyzing the data and developing key market insights to share with
manufacturers and retailers," said market analyst Derek Bionelli.
     Kenosia's solutions, including DataAlchemy, are recognized by the industry
as leaders in fact-based selling. In 2006, 2007 and 2008, Kenosia was
recognized by readers of Consumer Goods Technology as a Best-in-Class
solution. In 2007 and 2008, the company ranked #1 in
Customer Experience for the Demand Data Analytics Category.
     About Kenosia Corporation:
     Kenosia Corporation is a leading developer of software solutions that
empower corporations to capture, analyze and profit from critical POS,
syndicated, shipments, inventory and demographic information. Headquartered
in Danbury, CT, Kenosia offers leading enterprise software solutions to
manufacturers, retailers and sales agents. Kenosia's product line,
including KnowledgeShare, RevCast
and DataAlchemy
offers Best-in-Class solutions for replenishment and forecasting, sales and
marketing analytics and category management. By allowing business analytics
and dashboard reporting to operate on one platform, Kenosia drives
efficiencies as well as bottom line profits, giving a client full access to
disparate data sources that lead to stronger insights. For additional
information, visit: http://www.kenosia.com/.
     About Johnson O'Hare:
     Johnson O'Hare is the leading independent sales and marketing agency on the
east coast focused on results with award winning execution at Headquarters
and Retail. Founded in1956 by Harry O'Hare the company has earned the
distinction of being a high performance alternative to the national sales
agencies. In 2002 JO'H Atlantic Partners was created to cover multiple
markets on the east coast including; New England/Albany, Upstate New York,
Metro New York, Eastern & Central Pennsylvania, Baltimore/Washington,
Richmond/Norfolk. Johnson O'Hare has over $1 Billion annual sales.
John Boccuzzi, Jr.
CEOEmail Contact

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