When a natural disaster or other tragedy strikes, the nonprofit sector is a critical force that mobilizes to aid in the recovery effort. And to keep these organizations funded, many of these groups are using payments technologies from providers like mGive and Groupon to connect with donors and more quickly and cost-effectively raise money.
Denver-based mGive provides the technology and infrastructure that allows mobile phone users to send a text message to make a charitable donation. When a user texts a custom keyword to an organization’s unique “short code”—a five-digit telephone number assigned to each group—the $5 or $10 donation is added to the customer’s wireless bill or deducted from the user’s prepaid balance. The platform is compatible with more than 60 wireless carriers, with mGive acting as a central processor, aggregating the donations as consumers pay their bills and providing a lump payment to the charities.