Former Groupon product chief Jeff Holden has joined transportation services provider Uber as chief product officer, Uber announced on Feb. 14.

Uber's services include a smartphone app that enables people to schedule and pay for car rides.

Holden had been at Groupon, a daily deals and payments provider, since 2011 after selling his location-based business and attraction search and sharing startup Pelago to Groupon. While at Groupon, he worked on a platform that connects Groupon's ecosystem of merchants and consumers, according to Uber's announcement.

Before founding Pelago in 2006, Holden worked for in a variety of roles, including oversight of customer experience, social computing and ordering. He also worked for the hedge fund D.E. Shaw as a software engineer.

"Having experienced Amazon's hyper-growth from the very early days, Jeff knows how to think big while building for the long-term and scaling a world-class product organization. But the icing on the cake is the force multiplier of Jeff having been an entrepreneur in his own right," says Travis Kalanick, Uber's CEO, in the announcement. 

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