Guitar Center added a new payments instrument at the point of sale, integrating PayPal via middleware provider AJB Software Design Inc. 

"We were interested in supporting PayPal because musicians use PayPal a lot online," says Wes Muddle, vice president of finance at Guitar Center.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry