At first, Heartland Payment System Inc.’s insistence it would give its merchant clients 100% of the savings from new, reduced debit-interchange rates sounded like a public relations move. But some observers weren’t convinced the processor would stick to its guns if that philosophy didn’t equate to solid financial numbers.

The topic of the positive effects the Durbin amendment to the Dodd-Frank law has had on Princeton, N.J.-based Heartland dominated a Feb. 9 fourth-quarter earnings conference call with analysts.

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