Walt Disney Co. is about to distribute "MagicBands," high-tech wristbands that allow Disney World parkgoers to make payments and skip longer lines. Hersheypark tried a similar idea last year, and the results were far from magical.

After a year of testing contactless payment wristbands, Hershey launched the technology for the 2012 summer season at its Hershey, Pa., theme park. Patrons were already able to use wristbands to access lockers at the park, and the payment aspect was supposed to make those wristbands even more useful.

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