The several thousand visitors enjoying Hersheypark this summer can pay for everything they do at the amusement and water park with a flick of the wrist.
The park, which features candy-themed attractions, will provide Precision Dynamics Corp.'s Smart Band radio frequency identification wristbands to park patrons for admittance, rides, shows and concessions, the Valencia, Calif.-based vendor announced this week.
The park has more than 200 payment terminals set up to accept the wristband payments. "The park visitor can use any payment he would like to put funds on the wristband, but there is no personal data or payment card data on the wristbands," says Greg Cetera, RFID manager for Precision Dynamics.
Four years ago, Hershey Entertainment and Resorts Co. installed contactless-enabled lockers, which guests opened with the Precision wristbands, at Hersheypark's water park. The wristbands for all purchases at the park represent Hersheypark's expansion of contactless payments, Cetera says.
Following a successful test of the system last year, Precision provided the Hershey, Pa.-based amusement park with a cashless point-of-sale system for use with the payment wristbands.
The wristbands include an RFID chip that park visitors preload with funds, much in the same manner as buying a gift card, when obtaining a wristband at the park's entry gates, service centers or gift stores, Cetera says.
"The funds are loaded as a stored value on the system server so that the chip in the wristband communicates with the point-of-sale system," Cetera says.
After the payment terminal deducts the amount from the wristband, the sales clerk gives the customer a receipt that would show the transaction details as well as the balance remaining through the wristband chip, Cetera adds.
Park guests can add funds to the wristbands at any of the payment terminals, he says.
Late last year, Vita Products Inc. introduced a different form of wristband payment with one that included a Visa Inc. payWave contactless chip and was linked to a prepaid account through an issuing bank.
Contactless payment methods for theme parks and sporting events continue to gain momentum. During the 2011-2012 season, NCR Corp. and the Tampa Bay Lightning hockey team introduced a payment chip in the sleeve of a team jersey given to fans purchasing season tickets. The chip in the jersey sleeve could be used for contactless payments at NCR's Quest cash registers in all of the stadium gift stores and concession stands, with payment linked to the season-ticket holder's account with the team.