The board of directors of HomeATM ePayment Solutions on March 30 named Mitchell Cobrin president and CEO, replacing Kenneth G. Mages, who left the Chicago-based company to pursue other interests.

“The board thought it was time for a change,” says Cobrin, who was HomeATM’s chief operating officer for more than four years before being named to the company’s top job.  Mages, also HomeATM’s board chairman, ran the company for seven years.

Cobrin’s promotion signals HomeATM is deemphasizing its business to enable PIN-debit transactions at home to one centered around mobile payments. The company last month announced plans to develop a card reader that attaches to mobile phones (see related story.)

“We are focusing on our agnostic mobile platform for aCommerce, or anywhere commerce, that enables HomeATM to interface with personal computers, Macs, iPads and mobile phones,” he says. “The connection will result in the device becoming a certified point-of-sale system.”

HomeATM is scheduled to launch a Web site in April where merchants may order products and processing services.

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