Transactional data reveals much about a customer to a merchant. Facebook’s social data doesn't have direct ties to spending, but it paints a detailed picture of the consumer that retailers could use to create pertinent offers that shoppers will actually use.

Just as banks collect relevant data on life events, such as when a couple needs a mortgage to buy a home or needs to start saving for a child's education, social media giant Facebook has been collecting data on its users since the beginning. Facebook's data includes what companies its users like, what clothes they wear and what personal struggles or inspiring achievements they’re going through.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry