Samsung Pay, just over a year old and set to enter its 10th global market by the end of the year, is bringing more features to the U.S. that it first introduced in its home country — a place that is far different from the other markets the company targets.

The complete collection of services in the company's test bed of South Korea gives a glimpse into Samsung Pay's greater focus on consumer lifestyle. Samsung is, after all, an electronics company first, whose television sets, refrigerators, washing machines and other appliances have been a fixture in homes for almost 50 years.

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