Hypercom Corp.’s announced change on Aug. 31 of its sales leadership overseeing multilane point-of-sale products and Latin America signifies the payment-terminal maker’s desire to increase market share and to develop new sales channels.

“We are taking market share and making good progress around the world,” Philippe Tartavull, the Scottsdale, Ariz.-based company’s CEO and president, said in a news release. “The last piece is to clearly reinforce our position in North America with senior leadership.”

Hypercom promoted Heidi Goff, formerly president and managing director for the Americas, to the new position of senior vice president of global strategic accounts. Goff’s team will “directly address and support the unique needs of the increasing number of our large customers who are expanding globally,” Will Rossiter, Hypercom vice president of global marketing, tells PaymentsSource.

Specifically, Hypercom’s new multilane effort is targeting the top 100 retailers and other large merchants, and mid-tier retailers who buy Hypercom products through integrated POS system resellers, Rossiter says.

Hypercom also named Clint Jones, chief operating officer for the Americas, to fill the new position of president and managing director for Latin America until a permanent executive is found.

“The continued exponential economic growth in South America, combined with our strategic goal of increasing market share in North America, drives our need to separately address these significant markets,” Rossiter says. “The Latin American organization will align our resources to meet the unique needs of a region characterized by double-digit growth, with a special focus on key countries including Mexico, Colombia, Brazil, Argentina, Chile and others.”

Hypercom also appointed David S. Cronin president and managing director for North America, where the company wants to develop new sales categories, he notes. 

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